Edwards Lifesciences
There’s a deadly disease that are killing millions of seniors. It has a name; heart valve disease. It also needed a voice.
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Disease awareness campaigns tend to use scare tactics to get people to notice. We found out that approach doesn’t work with senior citizens. So how did we get millions of seniors to tune in, and spread the word about heart valve disease? By creating a campaign that instinctually cares as much as they do about their families. Our campaign teaches people how to recognize the symptoms of heart valve disease together with their family. And it worked.
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By creating a simple acronym, L-I-S-T-E-N, to correspond with each symptom, people easily recognized how to catch the signs of heart valve disease. We took over phsyicians offices, hit every social platform seniors were regulars at, celebrated World Heart day, and even teamed up big publications like TIME magazine to help further our reach.
