Sprint NASCAR
Sprint is the largest sponsor in the fastest sport in America, NASCAR. So we decided to give NASCAR a facelift by equipping each car with light speed.
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To get NASCAR fans hyped up about the upcoming Sprint Series, we created a new look to a very traditional crowd. Every driver has his own unique personality; and so did their cars. The rumble of each car lent intself to turning each individual vehicle into it’s own light beast.
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With the new look and feel, Sprint solidified it's position. First in the telecom’s race. We also teamed up with Monster, made collectable drinks, posters and redesigned one of the raceways to fit the theme.
