Duobrii - Psoriasis Brand Product Launch
Duobrii is the first Halobetasol and Tazarotene topical steroid to treat psoriasis. Let’s introduced this easy-to-use lotion with a warm, “duo” approach.
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Prepare for takeoff
Prior to launch, we primed the market with a teaser campaign that got our physicians, patients, and sales reps excited for Duobrii. Our sales reps now had a effective product that worked. By welcoming “Hal and Taz”, our sales reps were ready to aggressively step into the field with it’s new easy-to-apply lotion.
What’s up doc?
Next, we spoke with dermatologist. By focusing on a media campaign that surrounded dermatologist. We hit them with effective print materials, live meetings with sales rep meetings, a hyper-targeted social media campaign, and more.
Get the patients asking for Duobrii.
Now that our sales reps and physicians are equipped with the tools and education, we are currently moving forward with the third phase to our campaign. We are now launching a consumer campaign to help sufferers of psoriasis recognize, and ask for Duobrii.
